PUMA® City Comes to NY for World Cup Month

PUMA, that sports brand we all know and love, is setting up shop for a month in honor of the FIFA World Cup taking place in South Africa. The venue, to be located at South Street Seaport, will bring a shopping, sports and event space concept to the piers. The above picture was taken from PUMA City in Boston last year, in case you were wondering what to expect.

Throughout the month, PUMA City will serve as a retail space while hosting branded events, programs and parties for anyone in interested in football (soccer, as we Yanks call it) or fashion...or fun! From mini-tournaments to clinics to athlete appearances, PUMA has it all planned out for us lucky New Yorkers.

If that weren't enough, there's also The PUMA Social Club - a fully operational event space to host DJS, ping pong tournaments, fooseball games and more. The PUMA Social Club experience will create awareness among New Yorkers of PUMA's sport and lifestyle mix.

PUMA City officially launches on Friday, June 11 at the South Street Seaport. For more info, visit www.pumacity.com.